Some additional common questions and
answers from
Photographer's SupplyStation / "PhotoSource3" on eBay
| Photography... its art and its craft, and you as the artist who works with light... |
|
IN THE BEGINNING....
Consider that - with most people - among their most cherished possessions are photographs. They'll often pull out a treasured and time-worn album, or an old shoe box, stuffed with pictures of themselves, their friends, and their family; "this was me as a baby," they'll say, "and here's my grandfather - oh, how I loved him!" It's not uncommon for a photograph to bring tears to our eyes, and bring us back to a time - yesterday or long ago - where something meaningful occurred, to us or to someone we loved. Beauty comes in many forms, and to some of us it may be a picture of us, covered in mud and huffing and puffing in that football game we played in high school; to others it might be that wonderful dress we wore to our prom; but no matter what touched our hearts, or who we loved, or how hard we tried, the images of those memories will always remain among our most treasured possessions. And the better the image, the more joy (or anguish) it will elicit in us and our clients. A good photograph is a family heirloom, and will bring joy and memories to generations yet unborn. Our pictures will introduce us to those we never knew, those to whom we are precursors, and who were born long after we have passed away, and will testify of our lives to our great-great-great grandchildren. How fortunate we are to live in an age of photography! Those of ages past never knew of those who preceded them, unless they were rich and able to afford a portrait painter - and hope the artist was talented enough to create an accurate representation. So ply your photographic craft with appropriate pride, knowing that your pictures will be kept and treasured long, long, after you've forgotten about the day when you made them. And as your talent increases, so will your income; don't price yourself out of the market, of course, but realize that your images will bring pleasure and joy to your clients, as well as their progeny over the years. And yes, YOU can make beautiful images - it doesn't
take the genius of an Einstein, nor does it take 20 years of
assiduous study; later today, you can make a wonderful picture.
Just read a bit here on my web site and eBay auctions, and you
can start to improve your pictures today. Photography is the
ultimate equal opportunity profession! I've seen fabulous
images made by 10 year old kids, as well as 90 year old great-grandparents.
The image doesn't give a whit how old or young the photographer
is; the camera cares not who presses its shtter button.
What Keats is saying, as he sits and admires an ancient Grecian Urn with painted images of young men and young women playing and loving in a forest, is that the painted people on the urn, like those in a photograph will never age or grow old; they will remain young and youthful and carefree forever, "a friend to man," and, unlike us, real people who grow old and die, they will never age, and never die. Just as in a photograph - and written a century before photography became a reality. Isn't this a beautiful and poetic longing for photography to be invented? I wonder why it is always the poets who first express the need, the desire, the longing, for that which exists not - but should? "Beauty is truth, truth beauty." In a more contemporary example, Paul Simon tells us:
Photographers are the poets of light and life and love. Every photograph is someone longing to be told that someone loves them. Every picture we make of someone is a message of love. Photographers capture the beauty and horror and truth of our world. And a "photographer" is all of us; each and every one of us has, next to us, or stashed away somewhere, a camera (or else you wouldn't be reading this:). Why? Because "Beauty is truth, truth beauty." A "photograph" is a tiny piece of time, and a piece of truth; a photograph gives us beauty, and gives our lives continuity and validation. A photograph bears witness of that which was; of that which is beautiful; of that which is horrible; of that which can move and influence us. Gazing at a photograph, we can fall instantly in love - or recoil in horror from witnessing a great injustice. A picture can change the world. Your pictures can elicit tears of joy and tears of love, and tears of anguish, and memories long buried and brought to the minds and hearts of our clients. So, gentle visitor, I applaud you for arriving here, and I
thank you for reading this far. I encourage you to take the time
to learn how to create great images, and I promise you that you
CAN do it. If I can do it, you surely can, too!
I'm not an artist or a genius; in fact, I spent years in ignorance
of beauty (see this
for my story of learning to see beauty). All it takes is a little
time and effort. I can assure you that it is worth the time and
effort it takes to learn how to make a wonderful image. ...This section is still being developed; please check back, more's a-coming... |
![]() Do you remember from school that Thomas Edison invented the light bulb (among many other tiings)? Most folks don't know this, but Edison tried to invent the light bulb - and failed! So he tried again - and failed again. So he tried yet another time - and failed yet again. Edison tried to invent the light bulb - and he FAILED over 5,000 times! Everyone he knew assured him that it was impossible. And if he had listened to them, we'd still be sitting in the dark. Edison never even made it out of school (he was a dropout) - but he had something that nobody else had: a determination to succeed. And guess what? He DID! His secret? That's easy - Edison just wouldn't give up! I promise you that it won't take 5,000 pictures before you start to make fabulous images; if you've ever dreamed of becoming a photographer - or just wished you could learn how to make a great picture - and if you'll trust yourself to enough to invest a little time in learning how to make a good picture, you WILL succeed. It doesn't matter if you just want to make some great pictures of your parents or kids, or if you want to become a rich and famous professional photographer; you CAN do it. Hell, if I could figure out how to make a decent image, you sure can, too! back to top of page |
| Thanks for viewing my auctions,
as well as for taking the time to visit my web site, I sincerely
appreciate your interest. And don't worry about asking me silly
questions; there's no such thing as a stupid question, only stupid
people who DON'T ask questions, and consequently they remain
ignorant. We ask questions so we can better understand the world
around us, and learn things we don't yet know. So congratulations
on going out and seeking to learn! Don't get discouraged; don't
give up; don't believe anyone who tells you that you'll "never
become a great photographer." Those who say such things
are destined for failure; if you put in the effort - you WILL
succeed! And I assure you, unlike boxing or football, photography
welcomes us all - no matter how old we are, and no matter how
young we are. I can personally testify that you CAN, indeed,
teach an old dog new tricks! I've seen men and women in their
80s and 90s become fabulous photographers. It ain't rocket science,
folks; if you have a heart, if you can see beauty, if you
hug the people (and animals) you love, if you've ever been in
love (or if you've ever dreamed of being in love) - you have
what it takes to succeed. back to top of page |
| Make a resolution: I'll learn how to make great pictures this year! And then DO IT! |
|
Should I order Strobes (flash equipment)
or Digital/Video (continuous) lights? As we all know, technology is fast-moving,
and for those of us who have digital cameras, video cameras,
or are movie makers, the new digital continuous lighting
equipment - the "hot lights" - are now much better
made and vented to substantially reduce the amount of heat they
throw off, and are also perfectly color-balanced for digital
still pictures as well as video and movies.Plus, the digital
continuous lighting equipment can also be successfully used for
regular still film photography (35mm, medium format, etc.) as
well. If we still shoot with a film camera, all we need to do
to use continuous lights is to use tungsten film OR use an 81A
filter on our film cameras, both of which are inexpensive and
easily acquired. In addition, to the heat reductions on the new
lights, the Digital Lamps I offer are so powerful that they can
be placed far enough away from our subjects to virtually eliminate
the heat problems which were so common with the older, standard
hot lights. So, to (finally:) answer the question, here's my advice: IF you're going to be using mostly still film cameras (35mm, medium format, large format, etc.), and you are already using - and happy with - strobes then go for the strobe (flash) equipment. In many cases, strobes can also be successfully used with digital cameras (click here -> HERE <- for more - and important - information on this subject, because some digital cameras cannot work with strobes). But IF you're going to be using mostly digital cameras, then go for the digital continuous lighting equipment; continuous lighting can be easily and successfully used with still film cameras (by using tungsten film or a simple 81A filter) as well as with digital cameras, for which the light is already perfectly balanced.Also, continuous lighting equipment is easier for the beginner to use because we can see exactly where our subjects will be illuminated before we make an exposure. So the equipment you're going to be using the majority of the time will dictate the type of lighting equipment you should acquire. For example, if you're using digital cameras 80% of the time and film cameras 20% of the time, you'll be better off with continuous lighting equipment. If your work should be the reverse (e.g., 80% film cameras and 20% digital cameras), then you'd be better off with strobes. HOWEVER, if you're going to be using
video cameras or movie cameras, your only
choice is the continuous lighting equipment. So, the lighting
equipment you should acquire is based upon your needs, and the
type of equipment you're going to be using (still film cameras,
digital cameras, video cameras, or movie cameras). Of course,
only you can make the proper decision regarding your needs. I
hope this helps; if not, feel free to contact me if I can be
of any further help in any way. |
| Which package is right for me? What kinds of lights should I buy? |
|
What lighting equipment will you need? First, see the information
about deciding which type of lighting equipment will work best
for you; review the discussion just above,
then read this
important information, and then come back here if strobes are
your best choice..Although I'd be more than happy to help out,
with some specific suggestions, there are so many different photographic
needs and budgets, that's it's impossible to provide you with
any meaningful and appropriate suggestions - unless you
can tell me 1) what type of photography you're going to be doing,
and 2) an approximate budget which would be comfortable
for you. Please review this
discussion (read the information here), and then let me know
what kind of photography you'll be doing, and a budget range,
and if one of my current packages does not perfectly fill your
needs, we'll put together a custom package just for you. I have everything from a single strobe, to an entire top-level photographic studio setup available. You might begin by reviewing my auctions, HERE. ... and see all the current photographic packages in the "Systems & Packages" section of my web site HERE. ...and then letting me know what interests you. The type of photography you'd like to pursue will dictate the type of equipment you'll need. For example, if you wanted to photograph just stamps or coins (or similarly small items), you'd need one type of equipment; for portraiture, you'd need another; and if you wanted to photograph the entire interior of the Sistine Chapel, you'd need something quite different. Some Suggestions: If you haven't already read it, review this discussion first. Generally, though, for STROBE users, you might find one my 3 to 5 light Packages would be a good start for general and portrait photography, for example (see HERE and HERE). But if these packages are more than you could comfortably afford, then you should check out my two "bare bones" professional-level portrait (and product photography as well) packages: See THIS for a 2 Strobe Kit, and THIS for the next step up in a 3 Strobe Kit. If money is especially tight, you might consider the 2 Strobe or 3 Strobe setups. If your budget will stretch to it, and you're serious about photography, I'd definitely consider the 7 Strobe or 10 Strobe Professional Lighting & Background Support Packages; and these packages are priced lower than what you'd pay for just a couple of strobes from competing manufacturers. But, to start, all you need is the will to DO it! You can do it with or without lighting equipment; if you can afford one single strobe, it will help. If you can't afford any strobes, just use existing daylight until you can afford pro lighting. But I haven't had time to update my web site in quite a
while, so for all of the lighting equipment, please see my eBay
auctions, HERE But always remember, if all it took to make someone a "great photographer" was an expensive set of strobes and fancy equipment, than everyone who could afford a fully-outfitted photographic lighting studio would be a great photographer! So don't let anyone promise you that "If you'll buy MY lighting equipment, you'll become a great photographer!" Sure, great images are much easier and more convenient to make with studio lighting equipment than without equipment, but it takes something inside YOU to become a great photographer; and the only way you'll ever be able to find out is if you try! There are no "tests" or projects or classes that we can take to determine whether or not we have what it takes to make a great image; you have to first learn how to use your equipment, and then start making pictures. Those of us who are lucky enough will one day - when we're least expecting it, simply "flash" on an understanding (an Epiphany) of just what it takes to make a wonderful image. This flash of comprehension, this bolt of understanding, might come after we make 10 pictures, or 100 pictures, or after we've made our 1,000th picture. If you give up before you reach that point, you'll never know that amazing joy - and what's even worse, is never even trying! The world is full of folks who "woulda, coulda, shoulda," but never even tried. Look, it really doesn't matter to me who you buy your photographic equipment from (well, I'd rather it be me, truth be told:), but regardless, if you've ever looked at a picture and said "wow!" please don't give up without at least giving it a shot! If you can't afford a single strobe, make pictures with available light. Everyone has a camera, and (deep down) every one of us wishes he or she could make an image that tugs at the heart, or exposes an injustice, or overwhelms us with beauty or color, or touches us with the tears of a child. Maybe you have it within you to make an image that can change the world - maybe not. But unless you give it a chance and try, you'll never know, will you? (see how Edison invented the lightbulb before you give up). Once you get into photography, you'll find that you'll develop
an insatiable appetite for all the lights and gadgets and photographic
gizmos you can get your greedy little photographic hands on :)!
If you'd be kind enough to let me know the type of photography
you're interested in, and your general budget range, I'll be
happy to offer some more specific suggestions for you. You can
e-mail me here (but
please be aware that it might take a day or two to get back to
you - I receive tons of e-mail every day). And remember, if none
of my pre-designed packages are a perfect fit for you, we'll
put together a custom package just for you.
Why, you may ask, should you buy the more expensive strobes with modeling lights and variable power? Why not just buy the 2 or 3 Strobe Beginner's Kits I sell for only $200-350? Because, as with many items, the greater the capabilities, the more creative options we have. Basically, why is a more expensive package (with strobes that
have modeling lights and greater power) better for you than one
of the other, less expensive, 2, 3 , or 4 strobe beginner's packages
I have listed?
Modeling lights: A "Modeling Light" is a separate, additional, light bulb (in addition to the strobe's "Flash Tube") that's built into some strobes and when turned on (it stays on and lit for as long as you want it to, just like our regular household bulbs) the modeling light throws continuous light over the same area as the strobe's flash tube will. Among pro photographers, "modeling" doesn't mean the job beautiful people do when they pose for the camera, but it is a term which means the interplay of light and shadows which fall upon our subjects. Without modeling lights, we won't know how our shots will turn out until after taking the picture. Strobes with modeling lights allow us to see exactly where the light and shadow will fall on our subjects before we set off the strobe's flash, and this convenience allows us to set our strobes exactly where we want them, quickly and easily, before we make the exposure! This feature is a tremendous help to all photographers, but especially for beginners. However, if you can't afford the more expensive strobes with modeling lights, then get those without modeling lights; any pro strobe will substantially improve your pictures. Read a little more about this below. Of course, just like everything else in the world, the greater
the power and capabilities of any product, the more it
costs. Sure, we can make great pictures using less costly strobes
without modeling lights, and for such strobes, we use the "trial
and error" method; first, we try it "this way,"
and then see how we like the resulting picture; next, we'd try
setting up our strobes "that way," and seeing how we
like the result. We'd do this until we have it just right (and
once we had it perfectly set up, we'd know exactly how to set
up our lights for the next and future subjects). I assure you,
having one inexpensive pro strobe without a modeling
light will give you a phenomenal increase in creative options,
and allow you to make great images that would not be possible
without that one inexpensive strobe. And two or three inexpensive
pro strobes without modeling lights would allow you to make great
images that would not be possible with only one (or two) strobes
without modeling lights. But using strobes WITH modeling lights
will not only make beginning photographers lives easier, it will
make it easier to be more creative - and more profitable (in
less time)! It will also SAVE you money in wasted film and models'
frustration. Look at it like this (using a car to illustrate this situation): we could certainly get to wherever we were going in a car without an automatic transmission, without power steering, without power brakes, without a radio, without air conditioning, and without those irreplaceable electric rear window defrosters that we just could not imagine living without :). Hey, if all we could possibly afford was a basic automobile without any of the goodies (even a Yugo:), then that would be a million times better than waiting for a bus in the rain, sleet, or snow. That's why we buy the less expensive strobes; it beats the hell out of walking or waiting for a bus or train in the freezing rain. And owning that very basic car without any of the amenities will allow us to get to work, on time, wherever we had to go for our jobs. Then, after a while, showing up on time (and bringing in that regular paycheck), we'd then be able to buy ourselves a nice car with all the goodies (like a Cadillac, Lincoln, Mercedes, or Beemer), and impress all the girls (or guys, depending upon your outlook:). But try asking someone out on a date when you don't have a car at all, and see what happens. My point? IF you can afford strobes with
modeling lights (without taking the baby's food money, or knocking
over the neighborhood convenience store:), then by all means,
get strobes with modeling lights! They'll make your photographic
life easier, your sittings faster, and everything photographic
more fun. If you CAN'T afford strobes with modeling lights, or
if you decide not to spend any more money than you absolutely
have to, then get the less expensive strobes without modeling
lights. In fact, if you've always wanted to get into photography,
but aren't sure you'll really like it, and don't want to get
stuck with equipment that you won't use, then buying one of the
inexpensive 2 or 3 strobe kits for a couple or three hundred
dollars isn't a bad idea at all! For a small outlay, you can
"test the waters," and see how you get along with the
equipment. If you love it, hey, you can add any new strobes and
equipment to your photographic arsenal at any time. Also, remember
that photographers of 25 and 50 years ago made stunning and fabulous
photographs with strobes that had none of our modern extras,
without modeling lights, without optical slave sensors, and used
cameras that were little more than a box with a pinhole for a
lens! And unlike most other items, every photographer can use every strobe they can possibly get their greedy little photographic hands on! If you start with an inexpensive 2 or 3 strobe package (at truly fabulous prices!), and then decide you want more equipment and buy some more powerful strobes, you'll still use the inexpensive strobes for darn near every shot! Most of the top professional portrait photographers use 6 to 10 strobes - even for head shots! The powerful MonoLights with modeling lights to light the victim (subject), and the other strobes for hairlights, spots, highlights, catch lights, background lights, etc., etc. Be aware, though, that millions of photographers around the world are successfully making great pictures using strobes without modeling lights! It's exactly the same as when you use your camera's flash or a dedicated flash on your camera's hot shoe or bracket to take a picture; these flashes never have modeling lights, but billions of successful flash pictures are taken each and every year. It's just a trial and error learning curve with strobes without modeling lights; after a while, you'll get the technique down, and will know how to set up your strobes - it's not as convenient as strobes with modeling lights, but folks were driving cars without automatic transmissions and without power steering for many decades - and successfully getting to where they wanted to go. Sure, an automatic transmission and power steering (and brakes) make the trip easier and more convenient, but cars with the extra goodies cost more than those without the goodies - just like strobes do, too. You have to start somewhere, y'know. :) And one of the main advantages of pro strobes (with or without modeling lights) is the ability to position them for the best results! Strobes without modeling lights are a phenomenal advantage over on-camera flashes, because you're free to place your light sources (the strobes) where they'll make your image look fabulous! See the Power fallacy discussion, below, for more on this subject. If you're photographing products or things (as opposed to people), you'll want - at the very least - two strobes, and preferably three or four. You'll want two strobes to light your product, and a third to light the background (which eliminates those ugly shadows). A third strobe can also help to light your product, depending upon the size of your products and the effect you're after, and a fourth will deal with the backdrop. If you're in business, the reality of sales is the more pictures you provide for your potential customers, the more product you'll sell. The better your product looks in these pictures, the more they'll sell. The more benefits you describe about your products, the more you'll sell. That's just the way the world of commerce works (and don't blame me - I didn't design the world, y'know: - I just make pictures of it:). And nowadays, with the web well on its way to becoming the greatest marketing tool in the history of the world, posting great pictures of your products is more important than it's ever been! If you want to succeed online, you MUST provide good images of whatever it is you're selling.
Sure I'm in business to sell equipment, but NOT by taking advantage of decent folks like you (especially fellow photographers:); so read over my suggestions, consider what's best for YOUR particular needs, and just order what you can afford (or nothing at all). To recapitulate, ANY pro strobe is better than no strobes,
and any 2 (or 3) strobes without all the bells and whistles,
are better than only one strobe. If you can afford strobes with
modeling lights, by all means, that's the way to go. If you're
not able to afford the more powerful and capable units with modeling
lights, then go for whatever you can comfortably handle. I promise
you (and I personally guarantee) that - if you put in a little
time and effort - your photography will improve substantially
with ANY of my professional lighting kits! You already know what
your people pictures end up looking like when you use the flash
that's built into your camera, or an accessory flash on your
hot shoe: they turn out looking like doo-doo! Why? Because frontal
lighting makes faces look "flat" and pasty-faced, and
many of your people pix end up with your subjects staring at
you with "red-eyes!" Any decent portrait
requires off-camera strobes! And if all you can handle is one
inexpensive pro strobe, that one little light will dramatically
improve your pictures, simply because you can place it off to
the side of your subject, rather than full frontal lighting!
Add a $2.00 reflector (a piece of white poster board from any
art supply store), and your one pro strobe, and you can make
your portraits look as good as most professional portraits! The
important aspect is that you can dramatically improve your pictures
simply by acquiring a little lighting equipment, and putting
in a little time and effort to learn how to make light your friend
instead of your nemesis! It ain't rocket science, folks! You
CAN do it! Remember, I use all this same equipment myself, and it has been a Godsend to my photographic creativity! Give it a chance, and it'll do the same for you. Heck, I'd be just as happy no matter where or from whom you choose to buy your professional lighting equipment; as long as it helps make your pictures better, I'll be satisfied (of course, I'd love to be your photographic supplier, but if reading this encourages you to improve your pix, it would be my pleasure to have been able to play a part in your photographic future, even if you bought your goodies somewhere else). What kind of person am I? How reliable am I? How do I run my business? Can I be entrusted to deal with you honestly, honorably, fairly, and dependably? Well, if you ask any crook if he is trustworthy, he'll assure you he is (thieves will do or say anything to get your money)! So how can you be sure if you can trust me with your hard-earned money? Fortunately, eBay provides us with a way to be sure. So please check out my feedback and see what almost 1,000 of my beloved customers think of me, the quality of my equipment, and my dedication to great customer service. As always, feel free to contact me at any time, if I can be of any further help in any way. E-mail me HERE! |
|
The Power fallacy: Wouldn't I be better off buying one more powerful light instead of 2 or 3 less powerful lights (either strobes or continuous lightis)? It's often common for beginners in studio photography to confuse the value of power output (watt seconds with strobes and watts with continuous lighting equipment) with efficacy. True, we should buy the most powerful set of lights that will fit our needs, but what's much more important than simple power is our ability to position multiple lights to produce the best possible image. If you can afford a set of two or three (or more) super-powerful lights, then that's absolutely the way to go. But if money is an object for you, then you should seriously consider the following information before plunking down your hard-earned dollars. As an example, if we're doing a portrait session, a couple or three 40-50WS lights will do the job just fine. It's more important to have 2 less powerful lights to light our victims than it is to have one much more more powerful light (because in portraiture, we need at least 2 oppositely-placed light sources - and if we can afford it, 3 - to give us the best results). With 2 lights, we have the main light (to light the highlight side of our victim's face), and the fill light (to light the shadow side of the face), giving us the interplay of light and shadow which are necessary for the depth and texture characteristic of professional portraiture (or product photography). Ideally, with 3 lights (2 for lighting the face or product), the third lights will be our background light (to light the backdrop, which not only gives us the three dimensional look and separation between our subject and the background, but also to blow away all the ugly shadows! The backlight is the "secret" of eliminating the shadows that plague many of our amateur images. Far more important than power, is having the ability
to appropriately light our subjects to get the best images. Sure,
3 or 4 powerful lights will eventually be more useful to us than
3 or 4 less powerful units (and if you can afford 2 or 3 or more
powerful lights, definitely go for it)! Ideally, at least
two MonoLight
strobes - with modeling lights - (or continuous lights)
and a third for a backlight, would be an ideal starter package.
If you can afford the MonoLight strobes with modeling
lights (they're a bit more expensive, though), absolutely go
that route! It will make your photographic life much easier.
But if you can only spend a certain amount of money, and can
afford either one powerful light, or 2 or 3 less powerful
lights (for portraiture, or small to medium product photography,
for example), you'll be better off with the 2 or 3 less powerful
lights, than you'd be with the one more powerful unit, for lighting
your subject. Look at it like this: Sure, a big 18-wheeler truck
is much, much, more powerful than a passenger car; and
it would be a necessity for hauling around 2 or 3 elephants;
but if all you need a vehicle for is to take you to work, the
kids to school, on vacations, and on your way around town, you're
much better off with the passenger car - ever try to park
an 18-wheeler on the street, or in the mall or supermarket parking
lot (or anywhere else, for that matter)? Do you really
need a gigantic, smoke-belching, 900 horsepower diesel engine
and a10-gear manual transmission? See? I hope I've been able
to shed some light on this for you (sorry, I just couldn't resist).
;-) So basically, if your budget will allow for it, get the most powerful set of lights you can comfortably afford, and try to get as many strobes that come with modeling lights as you can. But there are lots of us who would love to get started in studio photography, but just can't afford the more expensive units. See above for more information on this. Sure, I'm in business to sell professional lighting equipment;
but not by taking advantage of decent folks. Most other suppliers
would love to sell you the most expensive (and profitable) equipment
they possibly could (whether or not it would actually be what
you really needed). But I do business somewhat differently; I
realize that each and every one of my customers is a photographically-inclined
homo sapien, a decent person, just like I am (at least like I
hope I am:); every one of my customers would love to be
able to make great images (just like I would), and more importantly,
every customer is someone just like me: a human being struggling
with life and light and beauty and photographic creativity. Someone
who I'd be proud to have as a friend. When I started this business,
I promised myself I would treat everyone with all the honesty
and respect and decency I possibly could. I may not succeed all
the time, but I will do the very best I can to do so. Trying
our best is about all we can expect from each other, isn't it?
Thank you again for reading this far. May the Photographic Force
be with you! See my business philosophy, below,
for more on this subject. |
|
Question: What else do I need, in order to be able to make the best possible photographic images? Answer:
(Regarding meters, unfortunately I don't carry any at this time, but I'll be glad to offer some suggestions. Read on). If you're going to use pro strobes (at least if you're going
to use more than one strobe at a time), it's virtually impossible
for any camera's built-in meter to properly expose your shots.
That means you'll have to set your camera for manual exposure
(autofocus will be OK, though; in portraits, focus on the eyes).
Now, your next question will likely be: "if I'm using manual
exposure, how do I set it?" and although I hate to suggest
spending more money, there's only one answer: get a flash meter!
I know, I know, they cost a lot. But a good meter will improve
ALL your photography! In fact, after using a good hand-held exposure
meter for a while (like about an hour), you won't believe you
ever got by without one! You have to understand that your camera's TTL (Through-The-Lens)
exposure system (if it has one) is geared to control a dedicated
flash unit, not external strobes. With a built-in or dedicated
flash attached to your camera's flash shoe (or a specially-designed
remote shoe on a cord), your camera's TTL system will detect
when the film plane has received sufficient illumination, and
then shut off the dedicated flash unit (the new "auto-thyristor"
circuitry will then "save" any extra power not used,
and recycle it for the next flash - ain't technology great?).
External strobes are beyond the control of cameras, nor can their
reflected-light meters correctly set exposure. Consequently,
you will need a flash meter. Since no camera can properly expose shots using external strobes, all pros, and many amateurs, own flash meters. While it's "possible" for a mathematically-gifted photographer to calculate an exposure using one strobe (using the GN, or guide number), it becomes a virtual necessity to use a good flash meter with 2 or more strobes. Such a meter will allow you to read the output of your strobes for your subject, and then for your background, and then calculate the correct exposure settings for you to set your camera to properly expose everything (ain't technology great? Again?)!
NOTE: Please understand that there are many, many, more excellent exposure meters available, and you should definitely consider all the fine brands and models available on the market. The reason I list the three brands (and their links) above is because those are the only 3 meters I've owned and can therefore recommend to you; but you should feel free to consider all the possibilities when choosing a meter for your own use. When using multiple strobes, always take readings (with your
new meter) of both the subject's lighting AND the background's
lighting separately. Depending upon the effect you're after,
your background light reading should come out (for example) about
one to two stops less than the light falling on your subject
(to have the background appear clearly in the print, but not
so bright as to compete with, or detract from your subject). |
|
What about video, film, or constant lighting? Will strobes work? All strobes are "flash" units; they flash - a brief, intense burst of perfectly balanced light - when triggered, but they do NOT provide continuous lighting, such as is required for video or film. While some strobes, however, DO have modeling lights which ARE constant lights, these are used to help the photographer visualize his/her lighting, and set up the lighting equipment; modeling lights are not for providing enough light for film or video uses. Fortunately, though, I now carry some great professional video
(and/or digital) continuous lighting sets("hot lights"),
and at absolutely unbelievably low prices, too! These new lights
should be listed on my web site in early 2003 (but if you have
a need before they're posted, just e-mail
me and ask). |
| Often, I receive e-mail messages in which folks apologize for asking "stupid" questions, and for not understanding many of the complicated aspects of photography and photographic lighting techniques. Here's my reply: |
|
There's no such thing as a stupid question, only stupid people who DON'T ask questions! Those who do NOT ask questions remain ignorant; those brave souls among us who have the wisdom to ask about things they don't understand, are the truly "intelligent" people. We ask questions so we can better understand the world around us, and learn things we don't yet know. So congratulations on going out and seeking to learn! Only those who DON'T ask about the world around them, are "stupid." I started out in photography just like you (and everybody
else in the world, including the greatest, wealthiest, most brilliant,
most creative, and most successful photographers who ever lived):
knowing absolutely nothing about it! Remember, after all, we
all enter the world knowing only how to suck (eat), how to cry,
how to go to the bathroom (in our diapers, no less:) and how
to sleep; everything else we have to learn along
the way. The journey of life begins the same for everyone - and
so does the learning of photography. So don't EVER believe that you're asking a "dumb" or "stupid" question! As we have just learned, the greatest of all people are those who take the time and effort to seek the answers to that which we are, in some miraculous way, driven to learn. I applaud you and I honor your quest for learning the skills out of which all greatness is born. So "Welcome," my most honored beginning photographer - some magical motivation within your heart and soul has motivated you to seek the skills necessary for true photographic artistry, and has brought you here. My most sincere welcome. However, before asking
me a question in an e-mail message, I would most sincerely appreciate
it if you would be kind enough to review all the educational
information I have posted here on my web site; I'll bet you'll
find that the answers to at least 95% of your questions are already
posted right here on my web site. Start by checking out my Technical
Questions page and my FAQ page and the set of help links below.
If you still have questions, please feel free to e-mail me -
I'm happy to help in any way I can. The reason I ask this (check
out the answers already posted on my web site before e-mailing)
is because I receive about 1,000 e-mail messages a week (yes,
one thousand), and it's all I can do to weed out the spam
and answer the legitimate e-mails and questions; I'm already
running a few days behind, and I'd most sincerely appreciate
any help in keeping my inbox manageable; thanks for understanding.
But if you can't find the answers you need, please do feel free
to e-mail me. |
|
Ambient light is the light that's ordinarily there; for example, if you're making photographs in a room during the day, the "ambient" light is the normal room light; it's the daylight coming in through the window, as well as the light from any lamps or light fixtures. At night, indoors, the ambient light is the light coming from the lamps (or flourescent or halogen lights) that illuminate the room we're in at the time. If you're outdoors, the "ambient light" is the regular light from the sun, or the sunlight coming through the clouds. At night, outside, ambient light is the light coming from the moon, street lights, automobile lights, or light shining out from windows in the nearby homes or businesses. Basically, the normal light that surrounds us - no matter where we are - is the "ambient" light. Sometimes, when we're using strobes, we'll need to take this ambient light into consideration when setting our exposure; most of the time, though, our strobes will simply "blow away" the ambient light and we need not worry about it. But those of us who have hand-held meters need not concern ourselves about this, since hand-held meters will automatically factor in all the light falling on our subjects, no matter from where it might come, and will allow us to set our exposure for perfect pictures almost every time. |
Business philosophy: What's my business philosophy?
|
What's my business philosophy? The
short answer: It's important for you to understand that,
unlike the way most of the big dealers treat us, our relationship
doesn't end when your payment is received and your equipment
is delivered. While I certainly don't pretend to be anything
close to an "expert," feel free to contact me with
any questions or comments. While I do my best to give you great
prices, the aspect of our relationship I'm most proud of isn't
simply saving you money, it's the personal caring for another
human being (especially photographers:) who is struggling to
deal with life and light and photographic creativity. I guess
it's what the big guys call "customer service," but
rarely actually deliver. While I certainly can't "guarantee"
to solve any problem, or even to offer sound advice, at the very
least I'll try my best. I think that is the most important part
of our transaction; the caring of one living creature for the
well-being and success of another. It's what makes us different
from (and, hopefully, better than) the cockroaches and reptiles
(and lawyers:). I can't promise to be perfect, but I will try
as hard as I can to provide you with great equipment at fabulous
prices. I'm not a gigantic company with unlimited resources;
I'm just a regular person doing the best I can to be as honest
and caring and helpful as I can possibly be. If I should make
a mistake, I'll admit it as soon as I realize it, and do everything
possible to make it right with you. I want you to be happy and
successful and to be able to make the best photographs you possibly
can. Whatever I can do to help you with this, I will. So, thanks
for considering placing a bid on one (or more:) of my auctions,
or purchasing something from me; I'll do my best to help whenever
I can, and will do my very best to deserve your confidence and
patronage, now as well as in the future. Take care, be happy,
give those you love lotsa hugs, and always have your camera handy. A little longer answer: When I started my own photographic
business (Photographer's SupplyStation on the web and "PhotoSource3"
on eBay), I was pleasantly surprised to realize that - since
I was the boss - like a (benign) dictator, I could make my own
rules; I could make my own procedures, and develop my own way
of doing business; it was wonderful to realize that I was able
to do things "MY way." Very "empowering,"
as they like to say nowadays. And so, I started with this premise:
I would treat my customers the same way I would like to be treated
(basically the Golden Rule: "Do unto others as you would
have others do unto you"). So I sat down and made a list
of as many of the possible situations common to most business
transactions, and how I would deal with each of them. And without
going through a long list of possible circumstances, I discovered
that the way I wanted to be treated (in all of the many possible
circumstances) was with honesty, courtesy, integrity, respect,
understanding, kindness, and forgiveness for any honest mistakes
I may make. So that's how I designed my business and its procedures.
Others warned me that doing things this way would result in disaster!
I would be taken advantage of by unscrupulous people, and would
go broke within a few months - if not sooner! I listened to their advice and considered their dire warnings, and took their counsel into account. Sure, I could run my business the same way as almost every other businessperson runs almost every other business. But what's the good of being "the Boss," if you can't make your own rules? What's the good of quitting a well-paying job and on top of that risking every cent I had, if I couldn't do things my way? And I asked myself if I really wanted to treat other folks in the thoughtless and often rude manner in which I'd been treated by almost every other big business? The answer became clear: NO! I decided that I would run my business MY way. If I was wrong, and if I was a moron, so be it. I would accept my failure with equanimity, and either live with my failure (or throw myself off the Golden Gate bridge, or a similarly tall edifice). But, as fate would have it, I didn't fail. Instead, I was (modestly) successful - thanks to you, my most appreciated customers! I proved the doomsday sayers wrong! True, this business hasn't made me rich , and it does take much, much, more time, effort, and work than I would have ever believed when I started out. But it's a small price to pay for being able to sleep well every night, knowing I've treated my customers with honesty, respect, dignity, and kindness. To be perfectly honest, there were a very few times (three) in which I may not have been as courteous as I should have been, and to those folks who have succeeded in cheating me out of some money (and gloating over it), and to whom I may have dashed off an impolite e-mail message or two, I apologize. Not that you didn't deserve it, but I fear I may have lowered myself in kind, and by being angry and resentful, I briefly became unkind, and that's not the kind of person I like to be. I'll do my best not to let it happen again, even in the face of provocation. Additionally, I promised myself that I would never do to my customers what so many other photographic dealers had done to me over the years; several times, I purchased expensive equipment, only to discover that it wouldn't work with my cameras, or for the uses I bought it for. When I asked the suppliers if I could return the equipment (and exchange it for other items), since they had not explained to me that there were many cameras that would not be able to utilize their equipment, and numerous uses for which their equipment would not work, they basically told me: "hey, it's your responsibility to know whether or not our products will work for your needs! Tough luck, doofus!" I was livid at this! "Come on, folks", I pleaded, "I'm a beginner, I'm not a wealthy pro photographer; I don't know everything there is to know about photography, have a heart!" But they were heartless, and I was screwed. True, I was young and I didn't know everything, but everyone starts out that way. So I promised myself that I would never do such things to any other decent human being. So that's why I explain so much about the equipment in my auction descriptions and web site descriptions, so folks will understand the same things that confused me when I was just starting out. And just to be absolutely certain that no one would purchase something that wouldn't work for them, I added a number of links in every one of my auctions which brings folks to my "10 Top Questions" page which explains a lot more about what will and won't work for you. Sure, I have no doubt being honest has cost me a few sales, but - in my humble opinion - it's well worth it; I suspect building up some good karma, through honesty, kindness, and respect for my fellow man, will be more valuable to me when the day comes that I find myself standing before our Maker (whoever or whatever you may conceive Him to be), than if I left this world with an extra mansion or two on the balance sheet of my life. I'm not perfect, and, just like you, sometimes I make mistakes.
But when I discover an error, I'll do my best to make it right.
Whenever I'm wrong, I'll apologize and do my best to make it
right with you. So, sure, I've been taken advantage of a few times by unscrupulous people who pay with rubber checks (I have a lovely collection:), or who bid up all my auctions to ridiculously high amounts, and then never pay for any of them. But 99% of the fine folks I do business with are truly great people, and I consider it a privilege to have met and done business with them. If you should choose to honor me with your trust and your patronage, I can't promise that I'll be perfect 100% of the time, nor can I guarantee that I'll never, ever, make a mistake; but I can promise you that I'll do my very best to deserve your trust and your business. Thank you for considering doing business with me, and as always, feel free to contact me at any time, if I can be of any help in any way (and, no, you don't have to buy anything from me just to ask for some help, I'll be glad to do whatever I can to help you learn how to make great pictures). Richard |
| Please be aware that if you should e-mail me, sometimes it may take a couple of days for me to get back to you (I get close to 1,000 e-mails a week!), and every now and then I may forget to reply or even accidently delete an e-mail message (I routinely just delete anything that looks like spam); so if you don't get a reply within a few days, please re-send your message, I'll do my best to reply as soon as I possibly can. Thanks for understanding. |
| For more information, explanations, additional pictures, etc., click on the title you're interested in learning more about, below. | ||
| Technical Information - Answers to many common photographic questions | See my eBay Feedback <- Must See! | |
| Strobes / Flash Units - All the parts & controls of pro strobes explained in detail, with pictures and illustrations | Business Philosophy | |
| Exposure - Issues & explanations | Setting up your new equipment | Backgrounds |
| FAQ - Many common questions answered! | Softboxes / SoftCases | |
| What kind of lighting equipment do I need? | Strobes | |
| Customer Safety | Accessories | Carrying Cases |
| What's a flashmeter? | Umbrellas | Photography Books |
| Learn to "think outside the box." | How I learned to "see" Beauty.... | Photography Magazines |
| Photo Gallery with educational comments on the images... | Online Order form | |
| Updated! TONS of great Photography Links - camera manufacturers, newsgroups, suppliers, online photo sites, photo mags, and much, much, more | Payment & Shipping Options | |
| Photo Tips for real beginners! Some helpful hints for better pix | Photography? (above) | |
| Photo Filters - and how to use them & improve our photography today! | more's coming soon... | |
| What equipment do I need? | Photography - art and craft | Stupid questions |
| What's "ambient" light? | Continuous lighting ("hot lights") | Edison's failures |
| After ordering one of your packages, what else do I need (in addition to the strobes, etc.)? | ||
| Find out what over 3,500 photographic customers (and over a Thousand wonderful eBay buyers) already know about my equipment, customer service, reliability, and honesty: Check out my eBay Feedback! <-- Go on, check it out! | ||
| MyPhotoHome.Com! <-- Don't miss it! | ||
E-mail the (brilliant, handsome & wonderful:) webmaster
|
Ah, photographers are an impatient lot. I'm exactly the same way; whenever I order something (especially photographic goodies), I want it, I want it all, and I want it NOW! I remember how excited I was when I ordered my first pro lighting setup; it only took 3 or 4 days to arrive, but it seemed like forever. The day it (finally) came, I was up all night setting it up, and marvelling at how the strobes "flashed" and sparkled, and was consumed with planning on all the new things (and people) I was going to "shoot" with my new toys! So I can empathize with my customers' situation, and I will do all I can to make sure your new equipment leaves quickly, travels safely, and arrives ready to go for you. I do my very best to assure that your orders ship immediately after I receive your payment, and 99% of the time, orders ship out if not the same day, on the very next business morning after your payment arrives. Just check my eBay feedback, and you'll see that I'm perhaps the fastest shipper in all of cyberspace! :) You can review the payment and shipping choices you have here, and you can see my business philosophy here. If there's something you want, but don't see anywhere on my site or in my eBay auctions, feel free to contact me and ask. If you like, I'll be glad to make up a custom photographic package designed to perfectly fit your needs. Remember, you're not dealing with some faceless mega-business here; you're dealing with a real person who would like to help you out in your photographic pursuits in any way I possibly can. Thank you for visiting my web site; take care, and, as always, take (or better yet, "make") lots of great pictures! |
![]() |
© 2002-2003 RMorgan/Adam Publishing Co./Wryter
All Wrights Wreserved Worldwide! So there! ;-)